The methods we recommend are not only guided by the objectives of the research but also by the budget available. When possible we prefer “less is more” when it comes to design, and that includes the cost. There are some robust and impressive DIY tools available today. We may recommend using one of them for data collection, or put together a mix of our own and DIY tools.
Here are the methods we most commonly use:
- Telephone interviews, including mobile
- Website and app user experience
- In-person focus groups, flexible locations and formats
- Hangouts – both with individuals and small groups.
- Blog hubs for gathering feedback over time from respondents via audio, video, text, photos and qual-surveys
- Surveys – We bring a qualitative sensibility to quantitative research – there is an art to designing a survey that is simple and engaging.
- Online using DIY platforms
- Onsite using tablets as “clipboards”
- Micro-surveys on mobile devices