As a second generation QRC, I grew up in the “family business” which was founded when I was just two years old. My first five years as a professional with Research Arts were spend learning the basics of qualitative research, eventually leading to my roles as a moderator and ethnographer, with an emphasis on the attitudes and behavior of teens and Millennials. I’ve conducted a number of projects on video games, snack foods and tech. Recently I’ve been using texting as a data collection tool.
I took a break from the research business in 2006, moving to Germany for two years to work on business development for the renewable energy industry. (I have dual US-EU citizenship). My job involved consulting on a variety of topics including business development, team building, site acquisition and recruitment.
Since returning to the US, I have incorporated this experience into my practice, conducting research for sustainable and small local businesses using online tools. I’m excited about the availability of the new DIY options and the resulting democratization of research, spreading its use beyond a few large companies.
On the side, I pursue my passion for collecting rare vinyl records and documenting the music of little known artists of the sixties.