Poetry in Research: #HaikuMR

Yesterday was a slow day, slow enough to spend an hour or two browsing my Twitter stream. I came across this tweet from Dana Stanley of iCharts:

@DanaMStanley A one-page report can deliver more value than a 50-page report

Hmmm. Got me thinking about brevity in research. And being a VERY slow day, that led to issuing a challenge to my friends on Twitter to come up with a Haiku about market research under the hash tag #HaikuMR.

Tweets have a very short shelf life. I’d hate to lose the gems that were returned. So here they are, deep and sometimes quite lovely. I invite you to add your own in the comments or in Twitter under #HaikuMR. Would be nice to keep this going.

@frankie_johnson (me)

This short report | Even the monkey seems to give | A small bite of truth

Mirror on the wall | A window for watchers | Too timid to decide

@DanaMStanley, Dana Stanley, iCharts

Storms rage in my soul / Report is paid for and bought / Give me takeaways

Need I bear this dreck / Alas, it is a brief one / Now I can be free

@blexy Nicholas Blexrud – Decipher, another Portland lad

Pick One and No More | Fav Movie of ’94 | Dumb and Dumber, score.

Male or Female, No? | An Alien I deem you. | Male or Female though?

@lennyism Leonard Murphy of Greenbook Blog and BrandScan 360

Another boring scale / Where is the fun in that? / MR gets it wrong

@Kvistbo, Dan Kvistbo of Norstat, in Denmark, outperforming us all and worthy of Hamlet

Crosstabs in the Sand | Too fragile a Foundation | Washed out by the Sea

Cloud of unknowing | Data is your Enemy | Research – a Blue Sky

The Spring has arrived | Oh my Data is blooming! | A Scent of Insight

A River of Data | Flooding my Spreadsheet again | Bursting through Axes

@Itracks, Terri Sorenson in Canada… pointing out a tempting benefit of online qual.

Capturing Insights | In the summer from the beach | Online Focus Group

@philtysoe, Phil Tysoe, clientside in UK and a good dad

Please rate my short poem / On a scale from one to ten / Why do you say that ?

Thanks everyone for doing this. I’m going to file it under qualitative research… ;^)

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Tagged as: haiku, qualitative, twitter