Hello. My name is Frankie Johnson and Research Arts is the company I founded as a full-service qualitative market research firm almost 30 years ago. For several years, researcharts.com was also a blog where I shared my thoughts on consumer trends and market research, with occasional rifts on marketing strategy. The most popular of these blog entries are now renamed “articles”. I’ll be adding content from time to time, with the intention of focusing on topics that have a longer shelf life than most blog entries. If you wish to be informed when new articles are added, please subscribe with your email address in the box to the right. If you are already a subscriber, thank you!